ENTRIES ARE NOW OPEN!

What are the REYTAs?

The Remarkable East Yorkshire Tourism Awards are organised by Visit Hull and East Yorkshire to recognise the significance of tourism to this area and celebrate the quality of businesses and individuals working within it. Now in its 12th year, the REYTAs has 15 awards over a wide range of categories up for grabs for the very best tourism businesses in the region.

We are working in partnership with VisitEngland and have aligned a number of our categories, and are using a shared online application process. This means that in most REYTA categories, the winners will automatically be entered into the national Awards without any further application.

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ENTRIES CLOSE MIDDAY ON MONDAY 17TH JANUARY 2022

Are you eligible to apply?

The REYTAs are open to all tourism businesses in Hull & East Yorkshire, you can enter more than one category as long as you meet the criteria in each of the categories you are entering. A separate application must be made for each category.

You must be directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area

Your business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award

Applications from a chain or group operator must relate to a single site and not multiple sites

Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded

See each category for specific eligibility criteria.

Judging and feedback

  • Round 1 judging will take place shortly after the application closing date (Monday 17th January 2021) via independent panels.
  • Once the finalists have been announced Round 2 judging will take place between 28th January 2022 and 4th March 2022.
  • Round 2 Judging will consist of an unannounced visit where possible or an announced visit where necessary. The business must be open at some point during the Round 2 judging dates.
  • Shortlisted businesses must agree to waive the costs associated with the mystery shopping process such as food, beverages, admission prices etc.
  • The judges’ decision is final and no correspondence will be entered into regarding the final outcome of the awards decisions.
  • All applicants who are not successful in Round 1 judging will receive feedback consisting of 3 ways to improve their application. All finalists will receive feedback after round 2 judging which will include 3 strengths and 3 areas to improve.

Before you apply take a look at the handy Hints and Tips page and the Applicant Terms & Conditions.

Contact details

If you have any questions please email [email protected] or [email protected].

Remarkable B&B and Guest House of the Year

Recognises bed & breakfast and guest house businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

  • Proprietor considers their business to be a bed & breakfast or guest house and promotes it as such
  • The proprietor or a staff member lives on site
  • Offers a maximum of 12 guest bedrooms. However, businesses with more than 12 bedrooms can apply if they consider themselves appropriate for this category
  • Property may also be the proprietor’s home
  • Most likely to be run by the owner with few or no additional staff
  • Guests are likely to have direct interaction with proprietor
  • Breakfast must be available on site, adjacent or close to the premises
  • See sample aplication for full criteria

Remarkable Camping, Glamping and Holiday Park of the Year

Recognises holiday parks, sites and villages providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

  • Businesses whose main offer is holiday parks, sites, villages, camping and glamping
  • Holiday parks/sites with static vans, touring pitches, tent pitches, glamping and other accommodation such as shepherd’s huts, or any combination
  • Sites ranging from small static caravan parks with no added services and facilities, up to larger sites with many on-site facilities, some of which might be open to the public
  • Holiday villages offering room only or self catering accommodation e.g. lodges and chalets. A holiday village is typically a complex with a range of facilities and activities available
  • Holiday parks that consist entirely of units that are owned may apply if used by owners for holiday purposes only (not as a permanent residence)
  • See sample application for full criteria

Remarkable Cuppa Award

Recognises businesses within the tourism industry that offer food, beverage and service innovation and excellence.

  • Food service businesses including restaurants, hotel restaurants, cafés, tea rooms, coffee shops, bistros etc
  • Ideally offers the option for table service, or at least a dining area with table and chairs. Counter service cafes, for example, would be eligible, as long as there are elements of ‘service’ provided, e.g. ordering at counter, payment at tills and clearing tables
  • Access to toilet facilities is available
  • Does not require payment of an admission fee to access the eatery
  • See sample application for full criteria

Remarkable Ethical, Responsible & Sustainable Tourism Award

Recognises tourism businesses committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment.

Meets the tourism product definition:

Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible.

‘Tourism product’ covers a number of different categories including:

  • Accommodation, Hospitality, Transport services, Guided tours, Cultural services, Travel agencies and other reservation services, Sporting, adventure and recreational activities, Retail, Businesses providing supporting services to visitors, Visitor

See sample application for full criteria

Remarkable Experience of the Year

Recognises providers of truly memorable and immersive activities for visitors to participate in.

Any visitor experience that requires participation in an activity

  • The experience may involve a host/teacher/instructor/guide or may be undertaken independently
  • Likely to be immersive and interactive
  • Typically experiences will be learning, adventure or relaxation based
  • Likely to fall under one of these themes:
  • Wellness and well-being (e.g. spa)
  • Sporting and active (e.g. caving)
  • Environment (e.g. beach cleaning, dry stone walling)
  • Arts & culture (e.g. guided tours, pottery making)
  • Culinary (e.g. cookery courses)

See sample application for full criteria

Remarkable Hotel of the Year

Recognises hotels and serviced accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

This is a broad category for all types and styles of serviced accommodation except bed & breakfast and guest house accommodation, which has its own category.

A hotel/ serviced accommodation business offering a selection of hotel services, which are likely to include some or all of: reception, restaurant, bar, dinner and breakfast

Usually offers more than 12 bedrooms. However, serviced accommodation businesses with fewer than 12 can apply if they consider themselves appropriate for this category

See sample application for full criteria

Remarkable Local Producer

Recognises excellent local food producers, providing top quality produce to the local area and beyond.

This category is open to producers, processors or growers of local food and drink products, vineyards, breweries, farms and co-operatives.

Entries must demonstrate creativity in their use or production of local produce, how the produce is made available to customers, and creative marketing used to promote their product and the region.

Where relevant including information on adaptations made in line with Covid-19 guidance will be beneficial to your application

See sample application for full criteria

Remarkable New Tourism Business of the Year

Recognises high performing new tourism businesses, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development.

Meets the tourism product definition:

Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible.

‘Tourism product’ covers a number of different categories including:

  • Accommodation, Hospitality, Transport services, Guided tours, Cultural services, Travel agencies and other reservation services, Sporting, adventure and recreational activities, Retail, Businesses providing supporting services to visitors, Visitor
  • Has been trading for at least three months and up to two years when applications open (for first applicable local/regional competition)
  • An existing business that has diversified by adding a new product at the same location or a different location may only apply if the new product is marketed as a standalone operation, and is available independently to the other products offered by the business

See sample application for full criteria

Remarkable Pub of the Year

Recognises pubs that make a significant contribution to tourism in their area, with a food and drink offering that includes quality locally sourced produce.

Offers food and the option to drink and not dine

  • Does or does not offer accommodation (accommodation not judged)
  • Has a unique selling point that might be food, theme or entertainment
  • A pub may consider this category or the Taste of England Award – choosing the category that best suits their business and only entering one.

See sample application for full criteria

Remarkable Resilience and Innovation Award

Recognising businesses within the tourism industry who have demonstrated innovation, resilience and adaptation, along with support for their local communities, during the COVID-19 pandemic.

  • Businesses of all sizes can apply as this category is judged within the context and style of the business

Meets the tourism product definition:

Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible.

‘Tourism product’ covers a number of different categories including:

  • Accommodation, Hospitality, Transport services, Guided tours, Cultural services, Travel agencies and other reservation services, Sporting, adventure and recreational activities, Retail, Businesses providing supporting services to visitors, Visitor

See sample application for full criteria

Remarkable Self Catering Accommodation of the Year

Recognises self catering accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

Businesses whose main offer is self catering accommodation including cottages, houses, historic properties (or part thereof), holiday boats, barn conversions, apartments, hostels and serviced apartments etc

  • A single self-catering property or a collection of self-catering properties in one location (on a single site) owned by the same proprietor and of a similar quality
  • A business with multiple properties across different locations is not eligible to apply in its entirety. This includes agencies. However, an application may be completed for a specific location (on a single site) if it is clearly identified within any marketing e.g. website

See sample application for full criteria

Remarkable Restaurant Award

Recognises businesses within the tourism industry that offer food, beverage and service innovation and excellence.

  • Food service businesses including restaurants, hotel restaurants, cafés, tea rooms, coffee shops, bistros etc
  • Ideally offers the option for table service, or at least a dining area with table and chairs. Counter service cafes, for example, would be eligible, as long as there are elements of ‘service’ provided, e.g. ordering at counter, payment at tills and clearing tables
  • Access to toilet facilities is available
  • Does not require payment of an admission fee to access the eatery

See sample application for full criteria

Remarkable Tourism Event of the Year

Recognises the best event or festival in Hull and East Yorkshire and provides a truly memorable experience to visitors to the area.

What is the best event or festival in Hull and East Yorkshire that takes place over a day, weekend, week, month or season?

The event can be free or paid for; a one-off happening or a rolling series of annual events. The experience can be related to a specific activity or a special package.

When completing your application please remember the judges have not attended your event so clear, detailed answers are important.

Where relevant including information on adaptations made in line with Covid-19 guidance will be beneficial to your application

See sample application for full criteria

Remarkable Visitor Attraction of the Year

Recognises visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.

  • Meets the visitor attraction definition:

“…a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents.”

  • Is capable of attracting day visitors, tourist and local residents
  • May occasionally require pre-booking for a visit or activity
  • Retail outlets, sporting venues and theatres are not eligible to apply unless there is also a tour, museum or exhibition element included
  • Guided tours that are not based within a visitor attraction should apply for the relevant Experience of the Year category

See sample application for full criteria

Remarkable East Yorkshire Passion

This person is selected by the Visit Hull & East Yorkshire Advisory Board Group who in their judgement has made a significant contribution to tourism in our region.

Where relevant including information on adaptations made in line with Covid-19 guidance will be beneficial to your nomination.

Nominations are invited from the local tourism industry.