Recognises tourism businesses that excel in providing an inclusive customer experience, particularly for those with accessibility requirements.

Recognises bed and breakfasts, guest houses, inns with rooms or other similar serviced accommodation businesses that provide fabulous service and create great memories for their guests.

Recognises business events venues that demonstrate an excellent understanding of the market, exceeding the expectations of their clients and have a strategic plan for future development within this area, with clear goals.

Recognises holiday parks, sites and villages that provide exceptional guest experiences across static vans, touring pitches, shepherd’s huts and more.

Recognises excellent cafés, tea rooms, and coffee shops, that offer delicious food, sweet treats, a great cuppa and excellent service.

Recognises tourism businesses from across the visitor economy who are truly committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment.

Recognises providers of memorable and immersive activities for visitors to participate in, from cooking masterclasses to woodland nature tours.

Recognises hotels and serviced accommodation businesses that provide exemplary service, a top-quality food offering and a stay that guests will remember for years to come.

Recognises excellent local food producers, providing top quality produce to the local area and beyond.

Recognises high performing new tourism businesses, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development.

Recognises pubs that make a significant contribution to tourism in their area, with a unique offering, fabulous atmosphere, excellent service and is a destination in it’s own right.

Recognises self catering accommodation businesses that provide the highest quality stays and help to create fabulous memories for all their guests, from rural romantic hideaways to family-friendly city breaks.

Recognises businesses within the tourism industry that offer outstanding cuisine, innovative service and excellence throughout their entire operation.

Recognises the best event or festival in Hull and East Yorkshire and provides a truly memorable experience to visitors to the area.

Recognises visitor attractions that provide truly memorable visitor experiences and demonstrate excellence across every aspect of the business.

This person is selected independently based on in the judgement that they have made a significant contribution to tourism in our region.

Nominations are invited from the local tourism industry.