Why accessibility matters

Creating an accessible and inclusive experience isn’t just the right thing to do ethically - it’s also smart business. Nearly 1 in 4 people in the UK live with a disability, many with non-visible conditions like arthritis, hearing loss, or autism. Making your services accessible helps you connect with a wider audience, supports legal compliance, and builds a positive reputation. It shows you value all customers, including those who may never tell you they need support - but remember and return when you provide it. Inclusivity isn't optional - it's essential.

Help us make Hull and East Yorkshire more accessible

We want to showcase how welcoming and inclusive our local businesses are. Please share your accessibility information with Visit Hull and East Yorkshire by completing our simple questionnaire. This helps us update your listing and promote your business to a wider audience.

Also, take a moment to review and adapt the inclusive language on your own website to create a warm, welcoming experience for all visitors

Welcome All campaign

Ensuring your business thrives in the tourism industry requires the right tools, insights, and connections. This dedicated B2B access page provides essential resources, training, and guidance to help you grow and enhance your offerings. Whether you are looking for marketing support, industry insights, or networking opportunities, you will find valuable information here.

Make your business more accessible with a digital access guide.

Visit Hull and East Yorkshire (VHEY) is partnering with AccessAble and Visit Britain to support local businesses in becoming more inclusive and visible to a wider audience.

By creating a Digital Access Guide, your venue will appear on AccessAble’s trusted national platform - used by millions of people with access needs to plan their visits. It’s a powerful way to build trust, improve customer experience, and show your commitment to accessibility.

Key Benefits include:

• Enhanced online visibility through national tourism channels
• Independent access assessment and professional advice
• Increased footfall from disabled visitors, carers, and families

As part of this partnership, eligible businesses can access up to 20% off the cost of their guide. Contact us to find out more 

Don’t miss this opportunity to be part of a nationally recognised initiative and make your business more welcoming for everyone.

Making the UK the most accessible destination in the world

Visit Hull and East Yorkshire are proud to be working alongside VisitBritain and other Local Visitor Economy Partnerships (LVEPs) from across the country to champion accessibility in tourism. Together, we're committed to ensuring that every visitor - regardless of age, ability, or access needs - can enjoy all the incredible experiences our region and the UK have to offer.

By improving facilities, sharing best practices, and supporting inclusive travel, we’re helping make the UK a truly welcoming and accessible destination for everyone. Because great holidays should be for everybody.

What is accessibility

Creating spaces, services, and experiences that everyone can use and enjoy - regardless of age, ability, or condition. It’s about removing barriers and welcoming everyone equally.

Section 1: What is accessibility? | VisitBritain.org

The benefits of providing an inclusive experience

Inclusive experiences help businesses grow by reaching diverse audiences, boosting reputation, and fostering loyalty. They enhance satisfaction, drive innovation, support accessibility, and create a welcoming, successful environment for all.

 Section 2: The benefits of providing an inclusive experience | VisitBritain.org

Recognising diverse needs: Inclusive service starts with understanding your customers

Understanding customers with accessible needs is vital. Recognise personas like aging adults, people with vision impairments, mobility challenges, or neurodivergent traits. Each has unique preferences - larger text, voice navigation, simple layouts. Knowing these characteristics helps tailor inclusive experiences, builds trust, and expands your customer base while showing commitment to accessibility and equity.

Section 3: Know your customer | VisitBritain.org

An Inclusive welcome

An inclusive welcome sets the tone for a positive customer experience. It ensures everyone regardless of ability, background, or identity feels valued and respected. From accessible entrances to friendly language and diverse imagery, inclusion builds trust, encourages engagement, and reflects a brand that truly sees and embraces all its customers.

Section 4: An inclusive welcome | VisitBritain.org

Top Tips for creating a warm welcome for all

Small changes can make a big difference. Train your team in disability awareness, use clear and inclusive language, and ensure your space is easy to navigate. Provide up-to-date accessibility information online and be ready to offer support when needed. Most importantly, listen to feedback welcoming all customers starts with understanding their needs and showing you care. Inclusivity builds loyalty and trust.

Other Useful Information