Welcome All

Make Your Business Accessible & Inclusive

The UK aims to be the most accessible tourism destination in Europe!

Visit Hull and East Yorkshire are committed to playing its part in making that vision a reality by supporting you, our businesses, to create a region which welcomes all.

Across the UK, more and more people are choosing destinations where they feel welcomed, valued, and supported. By improving accessibility and inclusivity, your business can play a key role in opening the door to more visitors—and benefit from the spending power of some of the most loyal, growing market segments in the visitor economy.

Why Accessibility Matters

• The ‘Purple’ Pound Disabled people and their families represent over £265 billion of annual spending power in the UK. People with health conditions and impairments and their travelling companions spend over £14.6 billion on trips in England each year, and research by VisitBritain shows that an extra £117 million could be generated from additional trips if accessibility was improved.Yet many businesses still miss out because of barriers that prevent people from visiting, booking, or staying longer.
• The ‘Grey’ Pound The older traveller market is one of the fastest-growing visitor groups in the UK. With both time and disposable income, this audience values ease of access—whether it’s step-free entrances, seating options, or easy-to-read menus. Businesses that cater to their needs benefit from a growing, loyal, and high-spending customer base.
• Three-Generation (3G) Holidays: Families travelling together—grandparents, parents, and children are one of the fastest-growing trends. A welcoming, accessible environment means everyone in the family can take part and enjoy your offer.

What’s In It for Your Business?

By opening up your business to a wider visitor base you can:

• Attract New Audiences: By being more inclusive, you tap into huge markets that are actively looking for destinations and businesses they can trust.
• Boost Reputation: Word of mouth is powerful—accessible businesses are more likely to get recommended, reviewed positively, and shared online.
• Encourage Loyalty: Visitors who feel welcome and included will come back again and again, often travelling in groups or with family.
• Stay Ahead: Inclusivity is not only the right thing to do—it’s also good business. By adapting now, you future-proof your business for demographic changes and evolving visitor expectations.

Together, we can build a destination for everyone

When our local businesses commit to accessibility and inclusivity, we create a reputation as a destination where everyone feels welcome. That means more bookings, longer stays, and stronger communities.

Get involved today: You might think that being accessible and inclusive is costly or complicated, but you’d be wrong!

Read on to learn about the simple, low-cost, steps you can take to welcome all!

The VHEY ‘Welcome All’ programme

What is ‘Welcome All’?

At Visit Hull and East Yorkshire, we want to make it easier for visitors to find the information they need to ensure that they can look and book easily and with confidence.

Research by AccessAble shows that 95% of people with accessibility requirements will try to find accessibility information in advance of a visit, and that 77% will choose not to visit if they cannot find the information they need.

‘Welcome All’ is a new initiative from Visit Hull and Easy Yorkshire which designed to address this need by showcasing the accessible and inclusive tourism offering across our region on a new, dedicate web page.

Over the next few months we will be inviting businesses to be part of this programme and to benefit from a listing on the Welcome All page, in addition to their regular listing.