Promoting Hull and East Yorkshire

Visit Hull and East Yorkshire (VHEY) plays a leading role in showcasing everything that makes our region special – from the bustling cultural heart of Hull to the serene landscapes of the Yorkshire Wolds and the dramatic coastline of East Yorkshire. As the Local Visitor Economy Partnership (LVEP) for the area, VHEY works tirelessly behind the scenes to shine a spotlight on our region to visitors from across the UK and beyond. Through collaborative partnerships, strategic marketing campaigns, engaging publications, and media outreach, VHEY ensures that Hull and East Yorkshire remains a must visit destination all year round.

Inspiring marketing campaigns

Throughout the year we run a series of marketing campaigns designed to spark curiosity and encourage visitors to explore more of Hull and East Yorkshire. From digital advertising to targeted social media activity, each campaign is carefully tailored to highlight the unique charm of our city, coast and countryside.

Engaging visitor publications

To help visitors make the most of their time in our region, VHEY produces a family of high-quality visitor publications. These guides are packed with essential information and insider tips.

Distributed both in print and digitally, these publications are an invaluable resource for visitors and a key promotional tool for local businesses. They reflect the region’s warm hospitality and make exploring Hull and East Yorkshire effortless and enjoyable.

Welcoming journalists and influencers

A key part of VHEY’s promotional strategy involves hosting travel journalists, bloggers, and influencers to experience the region first-hand. These carefully curated press visits allow media professionals to immerse themselves in the local culture, sample regional cuisine, meet local makers, and discover what makes Hull and East Yorkshire special.

VHEY collaborates with tourism businesses to offer journalists and influencers tailored itineraries that highlight the best the region has to offer – from the cobbled streets of Beverley and the dramatic cliffs of Flamborough, to Hull’s world-class museums and galleries. The resulting articles, blogs, and social media content generate invaluable publicity in national and international media, inspiring readers to plan their own visit.