Visit Hull and East Yorkshire marketing campaigns
Visit Hull and East Yorkshire (VHEY) is proud to lead dynamic, high-impact marketing campaigns designed to showcase the charm of our region. From the vibrant city of Hull to the rolling countryside and seaside gems of the East Yorkshire, we are passionate about growing our visitor economy and supporting local tourism businesses.
Hull and East Yorkshire is a place of discovery – full of stories, hidden treasures, and warm welcomes. But we know tourism is a highly competitive sector, and that’s why our dedicated team works year-round to promote the region as a sustainable, welcoming, and unforgettable destination.
Our key goals are to:
At the heart of our approach is a commitment to helping visitors explore beyond the traditional hotspots – inspiring them to experience everything our region has to offer. From city breaks and coastal adventures to heritage trails and local flavours, we want everyone to enjoy the full depth of Hull and East Yorkshire.
By working together with local partners and tourism businesses, VHEY continues to position Hull and East Yorkshire as a must-visit destination – not just for now, but for the future.
VHEY are inviting cafes, restaurants, pubs, and bars across Hull and East Yorkshire to showcase their best menus during this exciting event. It’s a fantastic opportunity to attract new customers, boost bookings, and gain exposure through our powerful marketing channels.
Offer requirements
- Each business may submit up to 4 offers.
- All offers must include food and drink.
- Offers must be exclusive to restaurant week (not available at other times).
- Offers must be priced at one of the
- 2 main meals + drinks for £20, £30, or £40.
- 2-course meal + drink for £10, £15, £20, £25, or £30. (These price points are comparable to other successful regional restaurants week events and activity)
- Offers should:
- Be clear and easy to understand.
- Represent good value and include great service.
- Include at least one vegetarian and/or vegan option.
- Avoid excessive restrictions or complicated terms.
Menu submission
- Provide a copy of your menu detailing:
- Food and drink items included in the offer.
- Relevant dietary information.
- Menus can be submitted as PDF, word document, or image format.
- If you do not have a menu, supply the details and we will create one for you.
Who can get involved
- Business must be a Visit Hull & East Yorkshire (VHEY) partner.
- Eligible businesses include cafes, restaurants, pubs and bars that serve food.
- Business must have premises within the Hull and East Yorkshire boundary (including the Yorkshire Wolds character area).
Why get involved?
- Your offers will be promoted across:
- Visit Hull & Visit East Yorkshire websites
- Showcase your brand
- Position your business as a must-visit destination during restaurant week.
- Targeted' social media posts
- We’ll drive footfall and engagement with exposure to 145k+ followers across all social media consumer channels
- Consumer newsletters to Visit Hull and Visit East Yorkshire subscribers
How to get involved
To get involved in Restaurant Week, simply complete our sign up form by 15th January 2026.
Full terms and conditions are on the sign up form and will be emailed to you once the form is completed.
Our dog friendly campaign aims to capitalise on the growing trend of holidaying with pets.
Recent findings from JustHooit.com reveal that an 23 million UK households (over 40 percent of the population) are proud pet owners, with dogs being the nation's most favoured companions. A remarkable 83 percent of respondents admitted to feeling guilty at the thought of leaving their canine friends behind while on holiday. Additionally, a resounding 67 percent confessed to planning their breaks around their furry friends, emphasising the integral role pets play in shaping travel plans. These pet owners firmly believe that “the dog deserves a holiday too.”
Our campaign is designed to highlight dog-friendly establishments across the region to both residents and visitors. We invite local shops, cafes, pubs, restaurants, and accommodation providers to sign up, free of charge, and participate in this campaign.
It has never been easier for dog owners to discover pooch-friendly destinations. Join us in making our region a top choice for pet-friendly holidays!
Who can get involved
All dog friendly businesses across Hull and East Yorkshire.
What you'll receive
- A free 'dogs welcome' window sticker to proudly display on your premises.
- A listing on the dog friendly pages of either of the Visit Hull or Visit East Yorkshire websites.
- Assets to use on your own website and social media channels, including logos and short films.
How to get involved
To get involved in our dog friendly campaign, simply complete our sign up form.
Join in & follow Visit Hull and East Yorkshire on Instagram
