Tourism insights and intelligence

Looking for a go-to resource for understanding the latest trends and data in the tourism industry? Here, Visit Hull and East Yorkshire are drawing in valuable insights to help businesses optimise their strategies, enhance visitor experiences, and drive growth. Stay informed and up to date with key industry analysis tailored to the tourism sector.

Volume and value of tourism in Hull and East Yorkshire

The Hull and East Yorkshire 2023 Cambridge Model provides an analysis of the volume and value of tourism in our region. This model carefully calculates the economic impact of tourism by evaluating visitor numbers, spending patterns, and the overall contribution to the local economy. Based on this, we can better appreciate the significant role tourism plays in supporting local businesses, creating jobs, and enhancing Hull and East Yorkshire. This data-driven approach ensures that we can strategically plan for sustainable growth and continue to offer exceptional experiences to our visitors.

View the 2023 Hull and East Yorkshire Cambridge Model

Visit Britain UK tourism industry statistics and research

Gain a deeper knowledge of travel and tourism with Visit Britain’s industry-leading data and analysis. Discover insights into inbound and domestic visitor data from across the UK, designed to help businesses make informed decisions, expand their reach, and identify key growth markets.

Visit Britain’s research and insights provides businesses with comprehensive data based on the below topics:

Latest releases, with access to the most recent reports and data.
Volume and Value of Tourism, providing detailed figures for domestic and inbound tourism, including visitor numbers and spending patterns.
Visitor insights, highlighting information on visitor motivations, influences, behaviours, and international markets.

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National Coastal Tourism Academy | England’s Coast

The National Coastal Tourism Academy include a resource hub, giving access to a wealth of information and tools for coastal tourism businesses. Similarly to Visit Britain, this data aims to support businesses in making informed decisions and drive growth. Resource topics include:

Market Intelligence, providing surveys and reports on visitor experiences, consumer behaviour, and tourism trends.
Resources to help businesses improve customer service, sustainability, and business development.
Best practice guides, giving examples from successful coastal tourism businesses and initiatives.
Business development, providing insights to attract international visitors, providing toolkits and workshops.

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