Accessibility is no longer a “nice to have” in tourism and hospitality, it’s fast becoming one of the strongest indicators of service excellence, customer satisfaction and business growth. Across Hull and East Yorkshire, more organisations are recognising that making their venues, experiences and customer journeys more inclusive doesn’t just support visitors with additional needs, it enhances the experience for all guests.
For hotels, restaurants, attractions and transport operators, accessibility is proving to be one of the smartest business strategies of the decade. With families, older travellers and visitors with access requirements representing one of the fastest growing travel markets. Businesses that prioritise inclusive practice are seeing clear commercial benefits with increased bookings, stronger reviews, greater customer loyalty and a more positive brand reputation.
Why accessibility matters more than ever
Visitors today expect accurate and transparent information long before they arrive. Whether it’s step free access, quiet spaces, clear signage, accessible toilets or simply staff confidence in supporting different needs, these details play a huge role in how travellers choose where to stay, eat and explore.
Many businesses already offer thoughtful features without realising their value from wide doorways and flexible menus to induction loops, seating areas or trained front of house teams. Sharing these details clearly and confidently helps visitors plan with certainty, building trust from the very beginning of their journey.
A key criterion for the REYTAs
Accessibility is also a central part of the Remarkable East Yorkshire Tourism Awards (REYTAs). Judges increasingly look for:
- Clear accessibility information
- A commitment to inclusive customer service
- Evidence of staff training
- Physical or operational improvements that enhance visitor confidence
- A welcoming attitude to all guests
Businesses that demonstrate strong accessibility practice not only stand out during the judging process they set a benchmark for excellence across the region.
Good accessibility is good business
Small improvements have a big impact. Businesses that embrace accessibility consistently report:
• Increased group bookings
• Higher customer satisfaction scores
• Word of mouth recommendations
• Stronger brand trust
• Broader appeal across different visitor groups
In an industry where reputation and repeat customers are vital, inclusive practice delivers long term return on investment.
Join the region’s commitment to Welcome All
Visit Hull and East Yorkshire are proud to champion accessibility as a cornerstone of its visitor offer. Through initiatives such our Welcome All programme, where your business can access support, training and free tools to understand and improve their inclusive offer ensuring every visitor feels confident, comfortable and welcome.
By adopting accessible practices today, your business can strengthen its position, reach new audiences and contribute to a region wide commitment to brilliant, barrier free experiences.
Accessibility isn’t just best practice it’s the future of outstanding tourism.
