Visit Hull & East Yorkshire have returned from a relaxing Easter Bank Holiday to fantastic national news coverage following hosting journalist, Ben McFarland in March. The piece in The Sun has shone a bright light on the city, framing it as one of the UK’s most exciting visitor destinations for families.

Independent names such as Hideout Hotel, Ambiente Tapas Hull, Thieving Harry’s and Dinsdales Joke Shop are highlighted as part of the city’s appeal. Their inclusion reinforces that visitors aren’t just travelling Hull for landmarks, they’re coming for the experiences created by local businesses.

The spotlight on areas like the Fruit Market, owned by the Wykeland Group, is equally significant. Once underused, it now stands as a clear example of successful regeneration in the region. The blend of food, drink, leisure spaces and independent retail has created an environment where visitors want to spend time, and where businesses can grow. It shows what can be achieved through long-term investment, strong partnerships, and a shared vision for place.

Hull’s growing reputation is built on a well-rounded offer that continues to evolve. Flagship attractions such as The Deep sit alongside the heritage of the Old Town and the cultural strength of the Museum Quarter, creating a visitor experience that is both varied and accessible. Continued investment in maritime heritage and the public realm is strengthening that offer further, helping to drive footfall and encourage longer stays.

For local businesses, this kind of national recognition has practical value. It helps shift perceptions, builds confidence among potential visitors, and raises the profile of Hull as a destination worth choosing. That in turn creates more visitors, a broader audience, and greater potential for collaboration across the sector. Moments like this can act as a catalyst, turning positive attention into real economic impact.

Thank you to all the businesses that collaborated with us on this piece. It reflects the collective effort of businesses across Hull and East Yorkshire who have worked together to promote the destination. Hull is now increasingly seen as a top domestic city break. As our campaigns continue to reach new audiences, there is a clear opportunity for businesses to build on the momentum.