Visit Hull and East Yorkshire (VHEY) is committed to advancing the region’s visitor economy by fostering strong partnerships with strategic stakeholders.
As part of a new series, we spoke with VHEY Advisory Board member Jim Harris, Centre Manager at St Stephen’s Shopping Centre.
Tell us about St Stephen’s.
St Stephen’s is a flagship retail and leisure hub located in the heart of Hull.
With over 10 million visitors annually, the centre plays a crucial role in the local economy – contributing to nearly one-third of the total footfall in Hull city centre.
It’s more than just a shopping destination; we offer a vibrant mix of retail, dining and entertainment experiences that serve both local residents and visitors to the region.
Why has St Stephen’s partnered with VHEY?
We see St Stephen’s as an integral part of the East Yorkshire brand.
While we continue to value and support our local customer base, long-term success and growth depend on attracting visitors from outside the region.
Partnering with VHEY allows us to align with wider tourism strategies that encourage people to explore Hull and the surrounding areas – and, of course, to visit St Stephen’s as part of that experience.
What are the benefits of being a VHEY partner?
Being a VHEY partner offers us a strategic advantage.
VHEY is the leading voice for tourism in Hull and East Yorkshire, and being involved gives us direct access to national and international travel insights, trends and promotional opportunities.
This connection helps us stay ahead of the curve and ensures that St Stephen’s remains relevant and visible to new audiences, including tourists, event-goers and business travellers.
Tell us something about Hull and East Yorkshire that people outside the region may not know.
Many people planning a trip or short break are understandably cost-conscious – and that’s where Hull and East Yorkshire really shines.
The overall value for money here is exceptional. Whether it’s accommodation, parking, dining out, or entertainment, visitors can enjoy a high-quality experience at a very reasonable cost.
That’s something we believe is a huge selling point for the region.
What sets Hull and East Yorkshire apart as a visitor destination?
It’s all about variety. The region boasts a stunning coastline, charming market towns and, of course, the culturally rich and welcoming city of Hull.
There’s something here for everyone - from family-friendly attractions and festivals to great shopping, food and coastal escapes.
It’s that unique blend that makes Hull and East Yorkshire a truly special place to visit.
